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Planograms play a crucial role in conveying your in-store on-shelf strategy.
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They also enable efficient execution and ensure adherence to compliance.
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We can assist you in creating, updating or maintaining your planograms.
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Our solution has the capability to accurately replicate various types of in-store fixtures, adhering to the specific requirements of different trade channels.
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We can assist in creating your product database and performing data cleansing services.
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The required information for the product includes EAN codes, descriptions, pack size, and dimensions (height, width, and depth). Additional characteristics can also be included as needed.
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Visual representation of products can be enhanced by updating and adding images.
Define the strategy
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Traffic flow:
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How do shoppers approach your category fixture in in relation to it's position in the store?
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How do you layout the shelf to maximise shopper engagement?
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Blocking:
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What is the best layout category layout based on the shopper/consumer decision tree?
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Have you defined the optimal Consumer Decision tree for your category and have a merchandising blueprint?
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Our planogram building service can help bring all these key decisions into a firm on-shelf merchandising blueprint strategy.
Consumer Decision Tree
Vertical Blocking
Horizontal Blocking
L-R
R-L
In-Store Aisle Traffic Flow
Support for merchandising and sales teams
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Efficiently communicate your in-store strategy to sales and merchandiser teams through powerful and insightful documentation.
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Whether it's a new launch strategy, promotion, or regular shelf layout, these electronic documents can ensure that all teams remain focused on your in-store vision.
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Additionally, sharing these documents online with smaller independents can guarantee that your product range is always presented correctly, driving consumer sales.
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The successful implementation of your in-store vision or strategy is vital for achieving desired outcomes
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Successful execution and compliance not only ensures accurate data but also enables informed decision making by leveraging the historical accuracy of information.
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Our solutions and planogram building service offer various outputs that can enhance the efficiency of planogram deployment for your teams or clients.
In-store execution and compliance