How can demand transfer help you?
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Maintaining a consistent shelf stock of essential items is crucial for ensuring high customer satisfaction by fulfilling their expectations.
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Our demand transfer solution enables you to pinpoint the essential products in your assortment that are vital for satisfying consumer demand, while also assessing their impact on the overall performance of the category.
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​The solution subsequently determines the necessary shelf inventory by assessing the available space, ensuring that these products remain accessible on the shelf.
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However, demand may vary, raising the question of what occurs when a product becomes unavailable.
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This is the point at which the solution recognises the shift in demand among products, allowing us to guarantee that the assortment features items with transferable demand for all essential products within the category.
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When a customer cannot locate a desired product on the shelf, they may opt to purchase a similar item from a rival brand. This could be the preferred alternative that continues to ensure customer satisfaction and promote growth within the category.​
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A deeper comprehension of transference may enhance product innovation and reveal opportunities within the category, allowing you to capture any potential transference effectively.
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Without planning for transferable demand shoppers unable to find a suitable alternative are likely to leave the store without purchase. This could lead them to taking their entire future shopping trip elsewhere.
Better informed decisions on SKU reductions
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Its crucial for retailers to comprehend the effects of transferable demand when evaluating their assortments and considering SKU reductions, as this knowledge is vital for maintaining category turnover and ensuring customer satisfaction.
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Additionally, it influences the decision on whether to retain a manufacturer's products in their inventory.
Why you need a solution?
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The multitude of combinations and variables is beyond manual analysis.
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Our solution and complex algorithms can evaluate customer data to identify preferred products and ensure their availability on the shelves.
Key benefits
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Customer Satisfaction – Ensuring that critical products remain consistently in stock helps maintain high levels of customer satisfaction by meeting their expectations.
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Substitute Products – Identifying and promoting product ranges that can serve as substitutes when critical products are out of stock helps retain customers and keeps them shopping at your store.
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Cost Efficiency – By integrating sales data and profit margins into the demand transfer algorithm, retailers can strategically encourage customers to purchase higher-margin substitutes, thereby boosting overall profitability.
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Waste Efficiency – Demand transfer optimises the lifecycle of perishable products, balancing stock availability, sales opportunities, and shelf life to minimise waste and maximize product utilization.
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Supply Chain Inventory Management – Efficient demand transfer ensures consistent product availability, enhancing supply chain efficiency and reducing the risk of stockouts or overstocking.